With a revenue of US$5.2 billion in 2021, Egypt ranked 39th among all e-commerce markets, ahead of the Philippines and behind Iran.
In 2021, Egypt’s e-commerce market grew by 44%, part of a 15% global growth rate. As new markets open up worldwide, eCommerce sales are expected to grow over the next few years.
Between 2021 and 2025, Egypt is expected to grow at a rate of 22% per year, which is even faster than the world average of 6%.
Top Online Stores in Egypt’s E-Commerce Market
Souq – US$82m
Souq.com is the dominant player in the Egyptian online store sector. In 2021, the store generated 82 million dollars in revenue.
Run by Souq.com FZ, LLC, Souq.com is an international online store with online sales generating the most revenue in Egypt. Saudi Arabia accounts for the second-largest portion of its eCommerce net sales. In terms of the products it offers, Souq.com is a comprehensive online retailer. It includes items in the categories “Fashion,” “Electronics & Media,” and “Toys, Hobby, & DIY,” among others. The online shop began operations in 2005 and went offline in 2021 as it merged its catalog with amazon.eg
Amazon.eg – US$31m
The online retailer Amazon EG, which focuses on sales in Egypt, is run by Souq.com E-Commerce, LLC. Egypt accounts for almost all of its net e-commerce sales. Products from the “Electronics & Media,” “Toys, Hobby & DIY,” and “Furniture & Appliances” categories are available on the website.
btech.com – US$27m
NbtechSAE runs the online store btech.com, which focuses on sales in Egypt. Almost all of its eCommerce net sales come from Egypt. Since its founding in 1997, the Egyptian shareholding company B.TECH has grown to become the largest chain in Egypt, specializing in trading and distributing electronics and home appliances.
B.TECH in the Egyptian market exclusively represents these premium brands:
Ariete, Braun, Miele, indest, Ariston, i-cook, Babyliss, and Ultra.
LCwaikiki.eg – US$24m
The online store lcwaikiki EG is run by LC Waikiki Maazaclk Hizmetleri Ticaret A., which sells to the whole country of Egypt. The “Fashion” category makes up most of lcwaikiki. eg’s online sales, in terms of the products they sell. The Egyptian customer is then interested in “Furniture & Appliances.”
With the slogan “Everybody Deserves to Dress Well,” the LC Waikiki group seeks to provide customers with high-quality goods at competitive prices. To this end, they conducted their first quality studies with the assistance of their qualified team and established rigorous control stages in their manufacturing process.
elarabygroup.com – US$20m
elarabygroup.com sells nationally. Egypt generates almost all of its eCommerce net sales. Elarabygroup.com’s product range includes “Furniture & Appliances,” “Electronics & Media,” and “Toys, Hobby & DIY.”
ElarabyGroup offers top-notch products and first-rate services for electronics in partnership with major companies in the world, such as (the big Japanese brands; HITACHI, SONY, NEC, SEIKO, and ALBA), (the Italian brands; LA GERMANIA, HOOVER, and Candy).
For 2021, we determined which markets in Egypt generated the highest annual revenues. However, watchesprime.com was the fastest e-commerce market growth in 2021. The store generated net online sales of about $900,000. However, it experienced a 217% increase in revenue the year before.